Branding
Show off a little bit. Your organization is unique and so is your mission, values, and services. A well-crafted brand fosters connections, partnerships, and return visitors.
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Amplify Your Brand's Reach
Focusing on your brand evokes emotions or feelings making it easier for clients or visitors to your site to recognize your business and develop loyalty towards it.
Branding is your organizations DNA forming the building blocks of who you are
Makes it easy to remember and Identify you from your competitors or other organizations with similar products
Enhances your marketing and advertising strategy
Boost your employee or volunteers moral and pride by being part of a recognized and respected organization
First impressions matter in website design and UX! It takes just 0.05 seconds for people to form an opinion about your website.
Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
ENHANCE YOUR BRAND’S IMPACT.
When done right, branding is a crucial part of the marketing strategy that leaves a lasting, memorable impression on potential customers.
94% of people cite the visual appeal and design as a strong influence on their first impression and poor design is associated with rejection or mistrust of a brand.
Eeva Raita, Antti Oulasvirta (2011).Too good to be bad: Favorable product expectations boost subjective usability ratings. Interacting with Computers, Volume 23, Issue 4,Pages 363-371. https://www.sciencedirect.com/science/article/pii/S095354381100035X.
Evolve your Brand
Creating a successful brand requires patience and consistent effort. It won’t happen overnight, and you can’t just work on it for a few months and then stop.